The Brazilian Hug Lips technique is a hyaluronic acid injection method specifically designed to treat lips showing advanced signs of aging, such as inversion and atrophy.
Unlike traditional approaches, it focuses not only on volume, but also on restoring the structure and function of the lips.
The main goals of the Brazilian Hug Lips method are :
• Correcting lip inversion : by restoring support and repositioning tissues, the upper lip regains its natural curve.
• Restoring volume : the technique targets the areas most affected by volume loss for a subtle and harmonious result.
• Redefining contours : the Cupid’s bow and corners of the mouth are restructured for a sharp and natural definition.
• Improving hydration : hyaluronic acid is well known for its hydrating properties.
With age, the lips undergo significant changes : volume loss, inversion of the upper lip and tissue atrophy. These transformations can alter the overall appearance of the face and sometimes affect self-confidence.
These modifications are difficult to treat. The Brazilian Hug Lips method offers a non-surgical and personalized solution to restore lip beauty and youthfulness.
Brazilian Hug Lips is particularly suited for patients over fifty with inverted and atrophied lips.
This method differs from other injection techniques :
• Restoring the lips’ natural curve : the principle of the technique is to reposition the tissues to reverse the inward folding. The lips recover their original shape and harmony.
• Subtle and natural results : the goal is not to add excessive volume, but to restore the lips’ structure and youthful appearance. This guarantees a discreet and refined effect.
• Hydration and smoothing of fine lines : thanks to its hydrating properties, hyaluronic acid reduces fine lines on the vermilion.
• Smile enhancement : by correcting asymmetries and redefining the contours, Brazilian Hug Lips beautifies and rejuvenates the smile.
• Non-invasive and quick procedure : unlike surgical interventions, this technique requires no incisions or general anesthesia and involves no social downtime.
This technique is particularly indicated for :
• Patients over fifty with inverted and atrophied lips.
• Patients seeking a natural improvement without excessive volume.
• Patients looking to rejuvenate the mouth area.
• Patients wanting to avoid invasive procedures such as surgical lip lifting. However, the result of Brazilian Hug Lips is less significant than that obtained by surgical lip lift.
During the first consultation, Doctor Romano examines the morphology of your lips and discusses your expectations.
This step is essential to establish a treatment plan tailored to your needs.
The Brazilian Hug Lips technique is an innovative and meticulous approach to enhancing the lips using hyaluronic acid injections.
Before the injections, the area is cleansed and disinfected. A numbing cream may be applied.
For the injection, Doctor Romano uses flexible microcannulas.
The flexibility of the cannulas and their blunt tips allow for greater precision while minimizing trauma, thereby reducing the risk of bruising. These characteristics favor quick recovery and optimal comfort for the patient.
The goal is to create a “C”-shaped contour across the lips and ensure even distribution of the product for natural results.
When treating the upper lip, two entry points are made beneath each nasal wing. The microcannula is inserted at this level and guided through the subdermal and submuscular planes.
A bolus of hyaluronic acid is deposited, followed by a retrograde injection up to the vermilion–white transition.
The cannula movement mimics a “hug” as it wraps around the lip — hence the name of the technique.
This precise injection allows for sculpting and harmonizing the lip contour without compromising its natural appearance.
For the lower lip, the technique is adapted by dividing the area into two segments and using a similar approach.
The product is gradually deposited along the lip contour for a balanced and refined result.
Initial results are visible immediately after the session.
However, the final result generally appears after about ten days, once the product has integrated into the tissues and post-injection swelling has subsided.
What to expect :
• Subtly plumped and rejuvenated lips.
• Correction of lip inversion and restoration of a natural, harmonious curve.
• Well-defined contours, especially at the Cupid’s bow and corners of the mouth.
• Improved lip texture and hydration.
The effects of Brazilian Hug Lips usually last between 6 and 12 months, depending on the patient’s individual characteristics, metabolism, and the type of product used.
Over time, several factors contribute to these changes :
• Loss of collagen and elastin : these essential proteins provide firmness and elasticity. Their decline causes thinning and sagging of the lips.
• Bone resorption : the resorption of the maxillary bone reduces the structural support of the lips, accentuating their inversion.
• Decrease in muscle tone : the perioral muscles weaken, which increases the inversion (inward folding) of the upper lip.
• Skin aging : fine lines and dehydration around the lips alter their overall appearance.
• Environmental factors : smoking, sun exposure, and an unhealthy lifestyle accelerate these processes.
In Geneva, the price for a Brazilian Hug Lips treatment is 650 CHF for one syringe of hyaluronic acid. This technique, valued for its enveloping and sensual finish, is based on the use of a single syringe.
The price remains the same whether it is the first augmentation or a maintenance session. This pricing stability offers patients clear transparency, while aligning with the average rates observed for lip injections in French-speaking Switzerland. The cost does not vary according to the complexity of the technique used.
The Brazilian Hug Lips technique aims to correct inverted or atrophic lips, often caused by aging. It focuses on restoring the natural curvature of the lips, redefining contours such as the Cupid’s bow, and improving hydration for a more youthful and harmonious appearance.
Brazilian Hug Lips is primarily indicated for lips showing advanced signs of aging, helping to restore their structure and function without adding excessive volume. In contrast, the Russian Lips technique focuses on increasing height and enhancing the Cupid’s bow to create a heart-shaped appearance, often with more volumizing effect.
Yes, the Brazilian Hug Lips technique can be suitable for patients who have previously received lip injections, especially if they show signs of lip aging such as inversion or atrophy. A prior assessment by an experienced medical professional is essential to determine the most appropriate approach.
Absolutely. Brazilian Hug Lips is particularly effective for thin, inverted, or atrophic lips. The technique helps restore the natural curvature and adds subtle volume, while respecting the overall facial harmony.
