Aesthetic consultations among men are increasing.
We are witnessing a real surge in appointments, as men today pay more attention to their physical appearance.
Their request ? To be handsome, sexy, well-rested, attractive, masculine, rejuvenated, to have a sculpted body… while remaining natural.
The aesthetic approach is completely different from that adopted in women. The preservation of certain expression lines is, for example, recommended in men and rather avoided in women.
The most common aesthetic-oriented medicine requests in men are :
There are universal criteria of masculine beauty : virility, harmony, youth, strength, balance, a striking and intense face, a sculpted body.
Aesthetic-oriented medicine treatments aim to enhance and improve these characteristics.
Over time, two changes age the face : the appearance of wrinkles and changes in facial volumes.
The former ( notably forehead wrinkles, frown lines, crow’s feet, nasolabial folds, marionette lines ) are treated with injections of hyaluronic acid and botulinum toxin.
The latter ( notably tissue sagging and fat loss ) are corrected by medical lifting techniques.
The harmony of the silhouette is reflected by well-defined muscle masses and the absence of fatty deposits.
EMSculpt is an effective technique for increasing muscle mass and its definition. The protocol includes an initial phase of four sessions and a maintenance session every three months.
Cryolipolysis is a cold-based slimming technique effective on localized fat deposits. The protocol includes one to two sessions.
Masculine facial features are enhanced or created through hyaluronic acid injections. These include facial masculinization techniques and injections at the level of the jaw.
Beauty must reflect an image of good health and vitality, which is achieved through the management of hair and complexion.
Alopecia is often perceived, in the collective imagination, as an impairment of virility and masculine strength.
In men, it most often corresponds to androgenetic alopecia, closely linked to hormonal and genetic factors. The treatments proposed in aesthetic-oriented medicine help to slow its progression ; however, only hair transplantation offers the prospect of a fully satisfactory result.
In order to stimulate hair growth and improve its quality, two therapeutic approaches can be considered.
this technique is based on the injection of a cocktail of vitamins, minerals, hyaluronic acid, and trace elements. These substances nourish the hair fiber, improving its thickness, strength, and shine, without however stimulating regrowth. The initial treatment includes six sessions spaced two weeks apart, followed by maintenance sessions, at a rate of three per year.
Two treatments are available to enhance the complexion :
Aesthetic-oriented medicine treatments dedicated to men are now designed to meet specific needs, while respecting the harmony and natural structure of the male face or body. At Dr Romano’s practice in Geneva, each management is personalized and carried out within a rigorous medical framework.
Hyaluronic acid injections are billed at 600 CHF per syringe, but for certain indications the price per syringe ranges between 650 and 900 CHF.
Botulinum toxin, indicated notably to smooth forehead lines, frown lines, or crow’s feet, is offered at a rate of 350 CHF for one area, 500 CHF for two areas, and 650 CHF for three areas.
Medical peels, which help to improve skin quality, regulate sebum production, or revive the complexion, are offered at 200 CHF per session.
Skinboosters, designed to durably improve skin hydration and revive the complexion’s radiance, are offered at 400 CHF per syringe. The usual protocol includes the injection of two syringes during the same session, for a total cost of 800 CHF for a full session.
Cryolipolysis, effective for targeting localized fat deposits ( abdomen, flanks, chin… ), is offered at 500 CHF per session. This price includes the use of two applicators, allowing symmetrical areas to be treated in a single session.
For hair treatments, scalp mesotherapy ( mesohair ) is billed at 200 CHF per session, while PRP ( platelet-rich plasma ), aimed at stimulating hair regrowth, is offered at 500 CHF per session.
EMSculpt sessions, a high-intensity electrostimulation treatment to firm and sculpt the silhouette, are billed at 500 CHF per session.
Each protocol is defined on a case-by-case basis following a medical consultation, taking into account the objectives, morphology, and aesthetic priorities of each patient.
Aesthetic-oriented medicine allows men to correct signs of aging, improve facial contours, and maintain skin radiance. Treatments target wrinkles, volume loss, skin laxity, and imperfections, while preserving masculine features and delivering natural results.
Yes, treatments are designed to achieve subtle and natural results. Techniques are customized to respect facial anatomy and avoid any artificial appearance.
Aesthetic-oriented medicine makes it possible to redefine the jawline, restore facial volumes, smooth wrinkles, and improve skin texture. Treatments such as hyaluronic acid injections, botulinum toxin, peels, or skin treatments ( Hydrafacial, mesotherapy ) provide a refreshed and rejuvenated effect, while maintaining natural and defined features.
Current trends favor discreet and natural results. Men opt for better-defined jaw contours, light injections to restore volumes, and skin rejuvenation treatments. Treatments to improve skin quality and natural radiance are also highly sought after.
Hyaluronic acid injections help to fill hollow dark circles, while botulinum toxin can smooth expression lines at the corner of the eyes. For under-eye bags, the treatment is often surgical.
Yes, chemical peels are effective for men. They help to reduce imperfections, smooth skin texture, and revive radiance. Adapted to each skin type, peels act in depth to correct spots, fine lines, and excess sebum.
Treatments such as mesotherapy and Skinboosters deeply revitalize the skin. Hydrafacial cleanses and exfoliates, providing immediate radiance. A daily routine with products rich in vitamin C and antioxidants also contributes to a brighter complexion.
Gentle peels, laser, mesotherapy, and Skinboosters improve skin texture and tighten pores. Regular care such as antioxidant serums and moisturizing creams strengthen the skin barrier and prevent the appearance of irregularities.
For a natural result, botulinum toxin injections must be performed with precision and by an experienced physician.
