Aesthetic consultations for men are increasing.
Appointments are rising sharply because men now pay greater attention to their physical appearance.
What do they want ? To look handsome, sexy, rested, attractive, masculine and rejuvenated, with a sculpted body… while remaining natural.
The aesthetic approach differs entirely from that used for women. Preserving certain expression lines, for example, is recommended for men and generally avoided for women.
The most frequent aesthetic medicine requests among men are :
- Wrinkle treatment.
- Facial masculinisation.
- Enhancing the masculinity of the lower third of the face : particularly the chin and mandibular angle.
- Improving the complexion.
- Hair care.
- Body care.
Jaw
Facial masculinisation
Wrinkles in men
Dark circles in men
The male tear trough
Hunter Eyes
Men's lips
Excessive sweating in menMale beauty
There are universal criteria for male beauty : masculinity, harmony, youth, strength, balance, a strong, brooding face and a sculpted body.
Aesthetic medicine treatments aim to highlight and enhance these characteristics.
The youthful man
Over time, two changes age the face : the development of wrinkles and changes in facial volume.
The former (particularly forehead lines, frown lines, crow's feet, nasolabial folds and marionette lines) are treated with hyaluronic acid and botulinum toxin injections.
The latter (particularly tissue descent and fat loss) are corrected with medical facelift techniques.
The man with a well-proportioned, attractive body
A harmonious silhouette combines defined muscles with an absence of fat bulges.
EMSculpt effectively increases muscle mass and definition. The protocol includes an initial course of four sessions and a maintenance session every three months.
Cryolipolysis is a cold-based slimming technique effective for localised fat deposits. The protocol comprises one to two sessions.
The masculine man
Masculine facial features can be enhanced or created using hyaluronic acid injections. These include facial masculinisation techniques and injections along the jaw.
The healthy man
Beauty should reflect health and vitality, achieved through care for the hair and complexion.
Hair
Alopecia is often perceived in the collective imagination as diminishing masculinity and male strength.
In men, it most commonly corresponds to androgenetic alopecia, closely associated with hormonal and genetic factors. Aesthetic medicine treatments can slow its progression ; however, only hair transplantation offers the prospect of a fully satisfactory result.
Two treatment approaches may be considered to stimulate hair growth and improve hair quality.
- Hair PRP : this technique involves injecting the patient's own platelet-rich plasma into the scalp. The initial protocol consists of a session every two months, followed by annual maintenance. Its main advantage over scalp mesotherapy is its ability to promote hair regrowth.
- Hair mesotherapy, or mesohair :
this technique involves injections of a cocktail of vitamins, minerals, hyaluronic acid and trace elements. These substances nourish the hair fibre, improving thickness, strength and shine without stimulating regrowth. Initial treatment comprises six sessions spaced two weeks apart, followed by three maintenance sessions per year.
Complexion
Two treatments are offered to improve the complexion :
- The PRX-T33 peel : the gentle exfoliation and increased skin density achieved with this peel slow skin ageing and improve complexion radiance. For a lasting radiance boost, a session every three months is recommended. No social downtime is required, and normal activities can be resumed immediately.
- Skinbooster : this hyaluronic acid, designed specifically to restore skin thickness, improves firmness and hydration. One to two sessions per year should be planned.
Male beauty : prices in Geneva
Aesthetic treatments for men are now designed to meet specific needs while respecting the harmony and natural structure of the male face or body. At Dr Romano's clinic in Geneva, all care is personalised and performed within a rigorous medical framework.
Hyaluronic acid injections cost 600 CHF per syringe, although for certain indications the price ranges from 650 to 900 CHF per syringe.
Botulinum toxin, particularly indicated to smooth forehead, glabellar or crow's feet wrinkles, costs 350 CHF for one area, 500 CHF for two areas and 650 CHF for three areas.
Medical peels, which improve skin quality, regulate sebum production or revive the complexion, cost 200 CHF per session.
Skinboosters, designed to provide lasting skin hydration and restore complexion radiance, cost 400 CHF per syringe. The usual protocol involves injecting two syringes during the same session, for a total of 800 CHF for a complete session.
Cryolipolysis, effective for localised fat deposits (abdomen, flanks, chin…), costs 500 CHF per session. This includes two applicators, allowing symmetrical areas to be treated in one session.
For hair treatments, scalp mesotherapy (mesohair) costs 200 CHF per session, while PRP (platelet-rich plasma), intended to stimulate hair regrowth, costs 500 CHF per session.
EMSculpt sessions, using high-intensity electrical stimulation to firm and sculpt the silhouette, cost 500 CHF per session.
Each protocol is individually defined after a medical consultation, considering the patient's goals, body shape and aesthetic priorities.
Frequently asked questions about treatments for men
What are the benefits of aesthetic medicine for men ?
Aesthetic medicine allows men to correct ageing signs, improve facial contours and maintain skin radiance. Treatments target wrinkles, volume loss, skin laxity and imperfections while preserving masculine features and providing natural results.
Do aesthetic treatments for men produce natural results ?
Yes, treatments are designed to provide subtle, natural results. Techniques are personalised to respect facial anatomy and avoid an artificial appearance.
How can aesthetic medicine enhance male appearance ?
Aesthetic medicine can redefine the jaw, restore facial volume, smooth wrinkles and improve skin texture. Treatments such as hyaluronic acid injections, botulinum toxin, peels or skincare (Hydrafacial, mesotherapy) provide a refreshed, rejuvenated effect while preserving natural, well-defined features.
What are the current trends in male aesthetics ?
Current trends favour subtle, natural results. Men choose better-defined jaw contours, light injections to restore volume and skin rejuvenation treatments. Treatments to improve skin quality and natural radiance are also in high demand.
How can dark circles and under-eye bags be reduced in men ?
Hyaluronic acid injections fill hollow dark circles, while botulinum toxin can smooth expression lines at the corners of the eyes. Under-eye bags often require surgery.
Can men benefit from peels to improve their skin ?
Yes, chemical peels are effective for men. They reduce imperfections, smooth skin texture and restore radiance. Tailored to each skin type, peels act in depth to correct pigmentation, fine wrinkles and excess sebum.
Which treatments address a dull, tired complexion in men ?
Treatments such as mesotherapy and Skinboosters revitalise the skin in depth. Hydrafacial cleanses and exfoliates, providing immediate radiance. A daily routine with vitamin C-rich and antioxidant skincare also contributes to a brighter complexion.
Which treatments improve men's skin texture ?
Gentle peels, laser, mesotherapy and Skinboosters improve skin texture and tighten pores. Regular skincare such as antioxidant serums and moisturisers strengthens the skin barrier and prevents irregularities.
How can men avoid a frozen appearance while reducing expression lines ?
For a natural result, botulinum toxin injections must be performed precisely by an experienced doctor.