Aesthetic goals of point-based contouring
The main aim of 7&9 Point Shape™ is to redefine facial contours, particularly for patients wishing to :
- Slim a lower face considered heavy or square.
- Restore clearer, less ‘blurred’ or irregular facial contours.
- Correct age-related loss of jawline definition.
- Harmonise chin projection with the rest of the face.
- Soften or, conversely, structure certain features according to the aesthetic goal.
In a young face, the technique mainly optimises proportions and enhances existing lines (jawline, jaw angle, chin, cheekbones). In a more mature face, it primarily restores the triangle of youth, visually reduces jowls and restores support where tissues have descended.
Hyaluronic acid : indications according to age and facial type
In young adults, 7&9 Point Shape™ is often indicated to :
- Define the jawline without excessive masculinisation.
- Correct a slightly recessed or irregular chin.
- Balance lower facial width with forehead and cheekbone width.
- Slim a face perceived as too round or insufficiently structured.
In older patients, indications are more closely related to ageing :
- Loss of facial contour definition with the appearance of jowls.
- Loss of jaw angle definition.
- A chin that appears shorter or less defined over time.
- Imbalance between a depleted midface and a lower face that has become heavy.
In these situations, the technique mainly aims to visually raise the base of the triangle of youth by restoring midface support and lightening the jawline.
Facial contouring : a tailored treatment
7&9 Point Shape™ is a facial contouring protocol based on precise mapping of a few key points across the middle and lower facial thirds. The principle is to work on structure rather than ‘fill’ diffusely : support lines are restored or created, certain contours refined and breaks in the facial outline corrected.
Points are selected according to the patient’s initial facial structure, sex, age and expectations. They lie mainly in the cheekbones, jawline, chin and sometimes transition areas between these regions. The idea is to select a small number of high-impact areas to change the overall perception of facial contours rather than systematically treat the entire face.
7&9 Point Shape™ is a revolutionary technique that can be performed at any age.
Younger patients wish to reshape, feminise or masculinise the face and achieve clearer contours.
Older patients wish to treat age-related sagging and redefine contours and volumes.
Use of this photograph was authorised by Dr Mauricio de Maio.
7&9 Point Shape™in mature women
The aim of treatment is to :
- Lift age-related sagging tissues, some points in the 7&9 Point Shape™ technique are shared with the 8 Points Face Lift® technique.
- Improve facial contours.
- Restore lost volume, particularly in the cheekbones, a key feature of the feminine face.
In women, injections are performed at seven points :
- CK1 and CK4 are performed at the cheekbone and upper cheek to lift tissues and restore lost volume.
- Jw1 is performed at the jaw angle to compensate for age-related bone loss.
- Jw4 and Jw5 define facial contours by treating the fat and bone loss that inevitably occurs with age.
- C1 and C2 restore support to the lip corners and soften the chin.
Use of this photograph was authorised by Dr Mauricio de Maio.
7&9 Point Shape™ in young women
The aim of treatment is to :
- Enhance beauty while respecting the principles of beautiPHIcation.
- Feminise the face.
- Create clear features, particularly along the facial contours.
- Create feminine shapes without necessarily adding volume.
In women, injections are performed at seven points :
- CK1 and CK4 lift the cheekbone and give it a rounded shape by creating a gentle curve from the ear to the nose.
- Jw1 defines the jaw angle without projecting it, unless the patient wishes otherwise.
- Jw4 and Jw5 define the jawline.
- C1 and C2 define and feminise the chin.
Use of this photograph was authorised by Dr Mauricio de Maio.
7&9 Point Shape™ in young men
The aim of treatment is to :
- Enhance the face while respecting the principles of beautiPHIcation.
- Masculinise the face.
- Give the face character.
In men, injections are performed at nine points :
- CK1 and CK4 lift sagging tissues and create a high, horizontal cheekbone (a masculine cheekbone).
- Jw1 and Jw2 define and project the jaw angle and vertical mandibular ramus.
- Jw4 and Jw5 outline the jawline.
- C1, C2 and C5 masculinise the chin : projection and creation of a square shape.
How a 7&9 Point Shape™ session works
Care begins with a detailed consultation. The face is analysed from the front, in profile and at a three-quarter angle, at rest and in motion. The patient explains what they wish to improve : a face considered ‘too square’, jowls, a recessed or overly pointed chin, insufficient jaw definition, asymmetries or loss of facial contour definition.
A plan is developed from this analysis by selecting the most relevant points from the 7 or 9 possible points. It considers : vertical proportions (upper, middle, lower thirds) . horizontal proportions (forehead, cheekbone and jaw width) . chin position relative to the nose and lips . skin quality and degree of laxity.
Injections use products suited to each point’s role. Deep support areas (cheekbones, jaw angle, chin) require more structural hyaluronic acid products, while transition areas can be treated with softer gels.
Facial contouring : reshaping the face in one session
The doctor must be trained in this technique because, despite the structured, reproducible injection protocol, individual expertise, an artistic eye and technical mastery make all the difference between practitioners.
This facial reshaping is inspired by contouring : a make-up technique using light and shadow to highlight certain features and diminish others.
Hyaluronic acid injections are performed with a needle or cannula, with injection depths, products and quantities adapted to each face’s structure to reveal its natural beauty.
Seven points are injected in women and nine in men, the two additional points masculinise the chin.
The areas treated are : the cheekbones (CK1, CK4) ; the jaw angle (JW1, JW 4, JW 5 plus JW2 in men) ; the chin (C1, C2 plus C5 in men).
Results and after-effects
Results are immediate but improve over two weeks. After-effects are minimal, and bruising is rare and small. There is no social downtime.
The injection session lasts approximately thirty minutes. A second session three weeks later may sometimes be needed.
Results last one year.
The role of 7&9 Point Shape™ in comprehensive care
7&9 Point Shape™ forms part of a comprehensive approach to facial aesthetic medicine. It complements other techniques rather than replacing them : improving skin quality (peels, lasers, Skinboosters, Sculptra) ; correcting expression lines with botulinum toxin ; treating specific areas (lips, under-eye area, folds) if needed.
This approach provides the patient with a clear treatment plan : first structure or restore facial contours, then potentially refine certain details, always respecting facial structure and identity.
Benefits of an approach using few points
The value of 7&9 Point Shape™ lies in its targeted nature. Treatment focuses on points with a strong ‘leverage’ effect rather than multiplying injections across numerous areas. Correcting a few carefully selected points can significantly change facial perception : clearer contours, better chin positioning and a more defined or lighter jaw according to the desired outcome.
This strategy offers several advantages : a clearer plan for the patient ; progressive adjustment from session to session ; reduced risk of excessive volume ; more coherent, predictable medium-term results
It also adapts well to patient preferences : treatment can proceed in stages, addressing two or three priority points first and potentially completing treatment during a follow-up consultation.
What are the prices for 7&9 Point Shape™ ?
The cost of 7&9 Point Shape™ treatment mainly depends on the quantity injected and the techniques chosen according to the patient’s facial structure. The approach is always personalised, and the plan varies depending on whether the aim is subtle volume restoration or more structural work across the entire face.
Hyaluronic acid is the main product in this protocol, at 600 CHF per syringe. For specific indications, particularly technically complex treatments, a syringe may cost between 650 and 750 CHF. The total number of syringes is determined after medical assessment.
Other products may be incorporated, such as Sculptra at 900 CHF per vial. In some cases, Skinbooster injections are added to improve skin quality : they cost 400 CHF per syringe. Two syringes are often recommended.
Treatment may also include botulinum toxin injections in the upper facial third. For women, one area costs 300 CHF, two areas 450 CHF and three areas 600 CHF. For men, prices are adjusted to 350, 500 and 650 CHF according to the number of areas treated, with doses adapted to generally stronger muscles.
A preliminary medical assessment is essential to identify treatment priorities and establish an overall quotation consistent with the aesthetic indication.
Are hyaluronic acid injections for facial reshaping painful ?
Hyaluronic acid injections generally cause little pain. An anaesthetic cream can be applied beforehand. Many products also contain lidocaine, a local anaesthetic, to make injections more comfortable. Patients generally feel slight pressure or tingling.
Are the results of facial reshaping with injections immediate, or do they take time to appear ?
Hyaluronic acid injection results are immediate. The face looks more harmonious, volumes are restored and contours better defined from the end of the session. Optimal results appear after a few days, once the product has integrated and any swelling has subsided. Results can last between 12 and 18 months depending on metabolism and the treated area.
How can an experienced doctor be chosen for hyaluronic acid facial reshaping injections ?
To ensure safe, natural results, choosing a trained, experienced doctor is essential. Check that the doctor is trained in the different techniques ; uses high-quality, recognised and safe products ; offers a personalised assessment before treatment ; establishes a clear treatment plan explaining the stages, expected results and possible side effects.
Are hyaluronic acid injections for facial reshaping suitable for all skin types ?
Yes, hyaluronic acid injections suit all skin types, whether fair, olive or dark. Treatment is suitable for both young and mature skin. However, a preliminary assessment with the doctor is needed to adapt the technique to each skin’s characteristics and avoid adverse reactions.
