Current trends in lip enhancement focus on achieving natural, balanced results. Hyaluronic acid is used to subtly plump the lips while respecting facial proportions for a discreet and personalized outcome.
Lip augmentation has evolved over the years to become a cornerstone of aesthetic medicine. Patients are no longer seeking only plump lips, but rather aim to subtly enhance their appearance while maintaining a natural look. In 2024, new trends in lip enhancement focus on more refined techniques, natural and personalized results, and lip shapes that are in harmony with the rest of the face.
This article explores the newest techniques and styles in lip augmentation, as well as the most popular lip shapes in line with current aesthetic preferences.
Lip augmentation is no longer just a lip injection . Techniques are becoming more refined, products are evolving, and patients’ expectations are changing. In 2024, several trends stand out, offering subtler and more natural solutions than ever before.
The results of this method are delicate and allow the lips to be sculpted based on individual needs. Patients particularly appreciate this approach for its discreet and elegant effect.
The Lip Hydration trend, or gloss effect, is also gaining ground in 2024. Unlike traditional lip augmentation, this method involves injecting low-density hyaluronic acid to improve lip hydration without significantly increasing their volume.
This method is ideal for people who want to improve the texture of their lips, making them softer and more hydrated, without necessarily changing their size. Lip Hydration is an interesting solution for patients who want a subtle result but suffer from dry or dehydrated lips.
The Russian Lips technique remains one of the most popular methods in 2024. Inspired by Russian beauty icons, this technique focuses on a well-defined Cupid’s bow and lips that retain an elegant curve without being overly projected—the lips stay flat. The goal is to achieve slightly heart-shaped lips, resulting in a lifted appearance.
Patients often choose this technique when they want to redefine the shape of their lips while maintaining a natural look. The volume is concentrated in the central part of the lips, while the corners remain more closed, creating a subtle contrast.
The Brazilian Hug Lips is an innovative hyaluronic acid injection technique inspired by Brazilian aesthetic trends, aimed at enhancing the lips by adding volume, hydration, and definition, while maintaining a natural and harmonious result.
This treatment stands out for its subtle approach : it’s not just about adding volume, but about precise sculpting that enhances the lips’ natural shape. The hyaluronic acid used creates plump, smooth and well-hydrated lips, without a stiff or overcorrected effect.
Perfect for patients seeking discreet glamour, Brazilian Hug Lips redefines the lip contour, improves proportions and corrects asymmetries to create a full and sensual mouth while remaining elegant.
Another innovation gaining momentum in 2024 is the use of hybrid products. These new types of hyaluronic acid combine both low- and high-density molecules. The goal is to provide a hydrating and slightly volumizing effect for patients seeking a result that falls between Lip Hydration and traditional augmentation.
The results are natural. These products are also appreciated for their versatility, allowing volume and shape to be adjusted more precisely.
In 2024, more and more patients are opting to combine lip augmentation with complementary treatments around the mouth — the lip contouring technique.
Lip wrinkles, also known as smoker’s lines, can be softened with peels or hyaluronic acid injections.
Nasolabial folds and marionette lines are treated with hyaluronic acid injections.
This combination allows for a global and harmonious result, giving a younger and fresher appearance.
Trends in lip shapes have also evolved. In 2024, the focus is on personalization and subtlety, with several styles gaining popularity depending on patients’ preferences and aesthetic goals.
Baby Lips is one of the most requested styles this year. Inspired by the look of baby lips, this style features moderate volume, a slightly plump effect and a smooth texture. The goal is to achieve naturally plump lips while avoiding excess.
This style suits patients looking for a fresh and youthful look and discreet enhancement. Injections are generally focused on the central part of the lips, creating a gentle curve that evokes the softness of children’s lips.
The heart shape is another major trend in 2024, especially among patients who want to emphasize the Cupid’s bow. This style focuses on the central upper lip, with strong definition that creates a heart-shaped effect.
Heart-shaped lips are often achieved using the Russian Lips technique, but the method is adapted to suit each patient’s anatomy and goals. This style gives a feminine and elegant result, while keeping the volume moderate to avoid an overfilled look.
Where perfect symmetry was once the goal, more and more patients are choosing to retain a slight natural asymmetry. This trend reflects a growing desire for authenticity and individuality, where small imperfections are seen as character-enhancing features.
Physicians work with this subtle asymmetry to deliver results that appear even more natural. Rather than correcting every irregularity, they enhance the shape and volume while respecting the patient’s unique features.
The matte effect is making a strong comeback, with patients seeking sharply defined lips without the shine often associated with exaggerated volume. Matte lips are achieved with targeted hyaluronic acid injections focused on the lip contour to create clean lines and a well-defined shape.
This lip type is particularly appreciated by more mature patients or those wanting a sophisticated look. The emphasis is on definition rather than volume, resulting in lips that are enhanced yet natural.
In 2024, lip augmentation trends highlight naturalness, subtlety and personalization. Innovative techniques such as micro-dosing, Lip Hydration and Russian Lips offer tailor-made results to meet modern patient expectations. Popular lip types — whether Baby Lips, heart-shaped or slightly asymmetric lips — reflect a desire to preserve authenticity while enhancing beauty.
For physicians, staying up-to-date with these trends is essential to offer modern solutions that align with patients’ needs, always aiming for harmonious and natural outcomes.
Article written by Dr Romano Valeria
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