What is aesthetic medicine ?
Aesthetic medicine procedures comprise nonsurgical techniques and treatments intended to improve physical appearance and address signs of ageing. They offer effective solutions to reduce fine lines, fill wrinkles, firm the skin, reshape facial contours, soften imperfections and revive skin radiance. When the first signs of skin ageing appear, such as wrinkles, fine lines, skin laxity, dark circles or redness, aesthetic medicine procedures can prevent and correct these imperfections. Hyaluronic acid and botulinum toxin injections offer quick, effective solutions to smooth expression lines, correct facial volume and fill folds. Facial rejuvenation can also be achieved through treatments such as peels, mesotherapy, radiofrequency, lasers and ultrasound. These techniques stimulate collagen production, improve skin quality and restore radiance.
Consulting an experienced doctor is recommended to determine the most suitable treatment. During the first consultation, the doctor identifies the patient's needs (whether female or male), establishes a diagnosis and proposes a personalised treatment plan. Some treatments may require local anaesthesia, but recovery effects are always minimal. In summary, aesthetic medicine procedures are an option to consider when signs of skin ageing become an aesthetic or psychological concern. Whether the aim is to reshape facial contours, reduce wrinkles, tighten the skin, soften imperfections or improve skin elasticity, solutions are available.
The importance of an initial consultation with an experienced doctor

The initial consultation before aesthetic medicine procedures is an important opportunity to assess the patient's needs and expectations thoroughly.
The doctor examines skin condition, facial features and complexion, allowing a personalised treatment plan to be proposed.
This first meeting also establishes an accurate diagnosis and discusses the intended goals while taking possible contraindications into account. Strong training and proven experience are essential for the doctor.
The different medical specialties involved in aesthetic medicine procedures

Aesthetic medicine is practised by several medical specialties : dermatologists, plastic surgeons and general practitioners. Doctors specifically trained in these techniques nevertheless play a key role. Each specialist contributes particular expertise : dermatologists focus on skin conditions, plastic surgeons can perform more invasive procedures such as facelifts or rhinoplasty, while doctors trained in aesthetic medicine techniques enhance appearance and improve aesthetic concerns through nonsurgical techniques. Collaboration between these specialties provides comprehensive patient care for harmonious, natural results.
Criteria for choosing a good doctor

Several factors should be considered when choosing a doctor.
First, ensure the practitioner holds the necessary qualifications and is registered with the cantonal medical council.
Then check their experience and specific skills in the field of interest : botulinum toxin injections, hyaluronic acid, laser, cryolipolysis, radiofrequency.
A good doctor should also be transparent about potential risks and expected results, and know when to advise against procedures.
Botulinum toxin injections : indications and expected results
Botulinum toxin injections are among the most common aesthetic medicine treatments. Their main aim is to reduce expression lines such as forehead wrinkles, crow's feet around the eyes and frown lines between the eyebrows. The procedure injects the toxin into the muscles responsible for these wrinkles to relax them temporarily. Results are visible after just a few days and generally last between 3 and 6 months. This treatment is appreciated for its rapid action and natural effects when performed correctly.
Hyaluronic acid injections for wrinkle filling
Hyaluronic acid is a substance naturally present in our bodies that can fill wrinkles and restore facial volume that changes with age. Injections can treat various areas such as nasolabial folds and marionette lines, or increase lip and cheekbone volume. This treatment has the advantage of being reversible, and the product used is biodegradable. Results are immediate and may last up to 18 months, depending on product density, indication and the patient's metabolism.
Laser technology : aesthetic applications
Laser technology plays an important role in aesthetic medicine for treating various skin concerns such as pigment spots and skin laxity, or for tattoo removal. Different laser types are used according to the indication.
- Fractional lasers for skin rejuvenation.
- Vascular lasers for treating spider veins and redness.
- Pigment lasers for tattoos and brown spots.
Results are often striking. Several sessions are needed.
SCULPTRA® INJECTIONS
Sculptra® injections are an aesthetic medicine treatment designed to progressively restore facial and body volume and improve skin quality by stimulating natural collagen production. Unlike hyaluronic acid, which provides an immediate volumising effect, Sculptra® acts as a collagen stimulator : it triggers progressive dermal remodelling, correcting age-related volume loss, improving skin firmness and reshaping facial and body contours. This treatment is particularly indicated for facial fat loss, early skin laxity, reduced skin density and buttock augmentation. Results develop gradually over the weeks after injection and last around two years.
MESOTHERAPY
Mesotherapy is an aesthetic medicine technique involving multiple superficial injections with very fine needles to deliver hydrating ingredients, vitamins, antioxidants, amino acids and non-cross-linked hyaluronic acid directly to the skin. It is indicated to improve skin quality, restore hydration, revive the complexion, prevent early signs of ageing and treat certain forms of hair loss. Mesotherapy stimulates skin renewal and optimises the environment of skin cells without changing facial volume. Performed alone or within a protocol combining lasers, peels or Skinboosters, it helps make the skin more radiant and supple.
EXCESSIVE SWEATING
Excessive sweating, also known as hyperhidrosis, means sweat production exceeds the body's normal needs. When it affects the underarms without an underlying medical cause, it is called primary axillary hyperhidrosis. This condition can significantly affect quality of life through visible sweat patches on clothing, daily discomfort and social embarrassment. Botulinum toxin injections are now the reference medical treatment for primary axillary hyperhidrosis. They temporarily reduce sweat gland activity, significantly decrease sweating for several months and allow an immediate return to activities without surgery or downtime.
SKINBOOSTERS INJECTIONS
Skinbooster injections are an aesthetic medicine treatment designed to provide lasting improvements in skin quality by injecting lightly cross-linked hyaluronic acid into the dermis. Unlike volumising injections, Skinboosters do not aim to change facial volume, but to restore deep skin hydration and improve elasticity, firmness and radiance. They are particularly indicated for dehydrated, crepey, dull or loose skin, or skin showing early signs of ageing. Performed on the face, neck, décolletage or hands, this treatment also stimulates fibroblast activity and progressively improves skin texture and quality. Results develop gradually and are optimal after 3 weeks.
EYE AREA REJUVENATION
Eye area rejuvenation includes aesthetic medicine treatments to correct the main signs of ageing around the eyes without surgery. Depending on the indication, it can combine hyaluronic acid injections, botulinum toxin, mesotherapy, biorevitalisation, lasers or medical peels to treat hollow dark circles, crow's feet, hollow upper eyelids, loss of skin firmness, eyelid wrinkles or tired-looking eyes. The aim is to restore a more rested, youthful appearance while respecting natural facial expressions. Treatment selection is based on a precise assessment of periocular anatomy, skin quality and each patient's particular causes of ageing.
AESTHETIC MEDICINE FOR MEN
Aesthetic medicine for men addresses male anatomical characteristics and aesthetic expectations, with treatments designed to preserve a natural face while enhancing its features. Hyaluronic acid injections define the jaw, project the chin, correct dark circles, restore volume or masculinise the face, while botulinum toxin reduces expression lines without freezing the features. Lasers, peels, Skinboosters and hair treatments complement this approach by improving skin quality, scars, enlarged pores or hair loss. Every treatment is personalised to respect male facial proportions, tissue quality and each patient's aesthetic goals, for a subtle, harmonious and lasting approach.
The medical facelift : goodbye to cosmetic surgery
A surgical facelift was a popular option for female patients seeking visible, lasting facial rejuvenation. Advances in aesthetic medicine now make a lifting effect possible without cosmetic surgery. This is achieved through Sculptra and hyaluronic acid injections (the MD Codes technique developed by Brazilian surgeon Mauricio de Maio).
Thread lifts for a noninvasive facelift
Thread lifts are another nonsurgical alternative to a traditional facelift.
These absorbable threads are inserted beneath the skin to create tension, redefine the jawline and stimulate natural collagen production. This technique is ideal for patients seeking a lifting effect without major surgery and with a much shorter recovery.
Dr Romano does not favour this technique because of its unpredictable results.
Radiofrequency for body reshaping and skin rejuvenation
Radiofrequency uses electromagnetic waves to heat skin tissues deeply without damaging the skin surface. This method stimulates collagen and elastin production, firming loose skin on the face, neck and body. Popular for its effectiveness, this technique requires several sessions for optimal, lasting results.
BUTTOCK INJECTIONS
Buttock injections increase volume, improve contours and harmonise the figure without surgery. Performed with Hyacorp® hyaluronic acid or Sculptra, they are indicated for patients wishing to correct insufficient projection, restore shape, improve asymmetry or reshape the hips and the transition between the buttocks and thighs. Unlike augmentation with implants or fat transfer, this technique requires neither general anaesthesia nor surgery and allows an immediate return to daily activities. Treatment is fully personalised according to body shape, proportions and the desired result, creating natural, harmonious curves suited to each patient's figure.
CRYOLIPOLYSIS
Cryolipolysis is an aesthetic medicine technique that reduces localised fat deposits through controlled cooling of fat cells, without surgery or anaesthesia. This treatment is indicated for patients with bulges resistant to diet and physical activity, particularly on the abdomen, love handles, flanks, thighs, back, arms or double chin. The treated fat cells are gradually eliminated by the body over the weeks following the session, providing a natural, lasting reduction in volume. Cryolipolysis is neither an obesity treatment nor a weight loss method, but a body reshaping solution for patients close to their stable weight who wish to treat localised excess fat.
INTIMATE REJUVENATION
Intimate rejuvenation includes aesthetic medicine treatments to improve vulvovaginal tissue quality and address certain effects of ageing, childbirth or menopause. Depending on the indication, treatment may combine vaginal laser treatment and hyaluronic acid injections to improve vaginal dryness, vaginal laxity, pain during intercourse, episiotomy scars, mild to moderate stress urinary incontinence or volume loss in the labia majora. The aim is to restore hydration, suppleness and intimate comfort while preserving tissue anatomy and function. Every approach is based on a medical examination to establish an accurate diagnosis and propose personalised treatment suited to the female patient's symptoms, expectations and gynaecological history.
Medical references on aesthetic medicine in Geneva
- Contemporary aesthetic medicine takes a comprehensive view of health in which prevention, well-being and quality of life are central, an approach also supported by the principles of the World Health Organization.
- In Switzerland, medical treatment safety and the monitoring of therapeutic products rely on strict standards established by Swissmedic, the Swiss authority responsible for monitoring medicines and medical devices.
- In Geneva, medical excellence is supported by a recognised scientific environment, particularly the Geneva University Hospitals, major contributors to medical research and innovation.
- Modern medical decisions rely on a rigorous analysis of scientific evidence, an approach encouraged by the Swiss Academy of Medical Sciences to ensure responsible, ethical practice.
- Advances in skin ageing, cell regeneration and medical-aesthetic techniques are documented in international publications available through the PubMed scientific library.
- The worldwide development of aesthetic medicine is supported by specialised scientific societies such as the International Society of Aesthetic Plastic Surgery, which helps share knowledge and good practice.
Frequently asked questions
What is the difference between aesthetic medicine and cosmetic surgery?
Aesthetic medicine treatments can reduce certain signs of ageing without surgery. However, they cannot correct significant sagging or remove substantial excess skin. A medical assessment determines whether a non-surgical treatment is suitable or whether surgery would be preferable. Read more
Which concerns can it improve?
Depending on the diagnosis and technique, it can address certain wrinkles, volume loss, pigmentation or skin texture. These aims involve different mechanisms; a single treatment does not address every cause. Read more
How is an aesthetic medicine treatment chosen?
The choice of treatment depends on the concern to be addressed, facial anatomy, skin quality, medical history and the desired result. It must also take account of the risks and recovery time. Each treatment requires a precise medical indication.
Are the results permanent?
No. The results of aesthetic medicine treatments are generally temporary. Their duration varies according to the technique used, the product and the area treated. Natural ageing and weight changes can also affect the results. Maintenance sessions are proposed according to how the results evolve and are not necessarily required at fixed intervals.
Do non-surgical aesthetic procedures carry risks?
Yes. The risks vary according to the procedure. After dermal filler injections, they include swelling, bruising or nodules and, rarely, a serious vascular complication. Some lasers can cause burns or pigmentation changes. The information provided must relate to the specific procedure being considered.
Can several techniques be combined?
A combination may be discussed when distinct needs justify it. The order and spacing depend on the procedures, tissues and recovery. Increasing the number of treatments does not automatically improve the result and may increase the burden or risks.
Further reading
Differences between botulinum toxin and hyaluronic acid
Understand why two types of injection do not serve the same purpose.
Hyaluronic acid injections myths and realities
Explore expectations and limitations of dermal fillers.