Trends in lip augmentation

Current trends in lip augmentation focus on natural and harmonious results. The use of hyaluronic acid allows for subtly plumping the lips, respecting the morphology of the face, for a discreet and personalized result.

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What are the current trends in lip augmentation ?

Lip augmentation has evolved over the years to become an essential procedure in aesthetic-oriented medicine. Patients no longer seek only to obtain plump lips, but rather to subtly improve their appearance while maintaining a natural look. In 2024, new trends in lip augmentation focus on finer techniques, natural and personalized results, and lip shapes that harmonize with the rest of the face.
In this article, we will explore the new trends and techniques in lip augmentation, as well as the popular lip shapes according to the latest trends.

New trends and techniques in lip augmentation

Lip augmentation is no longer just a lip injection . Techniques are becoming more refined, products are evolving, and patients’ expectations are changing. In 2024, several trends stand out, offering subtler and more natural solutions than ever before.

  • The focus on natural-looking lips : in 2024, naturalness is at the heart of all requests. Gone are the days of excessively voluminous lips, when people wanted to ‘plump the lips’ as much as possible. Today, patients want a natural result that enhances the lips. The goal is to accentuate the lips while maintaining harmony with the rest of the face.
  • Micro-dosing : this precision technique is used to achieve a natural effect. Instead of injecting a large amount of product in a single session, micro-dosing involves administering small quantities of hyaluronic acid at specific points to create subtle and progressive enhancements.

The results of this method are delicate and allow the lips to be sculpted according to individual needs. Patients particularly appreciate this approach for its discreet and elegant effect.

Lip hydration : softer lips, less volume

The Lip Hydration trend or gloss effect is also gaining ground in 2024. Unlike traditional lip augmentation, this method consists of injecting low-density hyaluronic acid to improve lip hydration without significantly increasing their volume.
This method is ideal for people who want to improve the texture of their lips, making them softer and more hydrated, without necessarily changing their size. Lip Hydration is an interesting solution for patients who want a subtle result but suffer from dry or dehydrated lips.

The Russian lips technique

The Russian Lips technique remains one of the most popular methods in 2024. Inspired by Russian beauty icons, this technique emphasizes a well-defined Cupid’s bow and lips that maintain an elegant curve without being overly projected, keeping the lips flat. The goal is to achieve slightly heart-shaped lips with a lifted appearance.
Patients often choose this technique when they want to redefine the shape of their lips while keeping a natural look. The volume is concentrated in the central part of the lips, while the corners remain more closed, creating a subtle contrast.

Brazilian Hug Lips : plump and natural lips

The Brazilian Hug Lips is an innovative hyaluronic acid injection technique, inspired by Brazilian aesthetic trends, which aims to enhance the lips by giving them volume, hydration and definition, while maintaining a natural and harmonious result.
This treatment stands out for its subtle approach : it is not simply about adding volume, but about precise shaping that highlights the lips’ natural form. The hyaluronic acid used makes it possible to obtain plump, smooth and well-hydrated lips, without a frozen effect or an excessive amount of product.
Perfect for patients seeking a discreet glamorous effect, the Brazilian Hug Lips redefines the lip contour, improves proportions and corrects possible asymmetries, for a full and sensual mouth while remaining elegant.

Hybrid hyaluronic acid injections

Another innovation gaining momentum in 2024 is the use of hybrid products. These new types of hyaluronic acid combine both low- and high-density molecules. The goal is to provide a hydrating and slightly volumizing effect for patients seeking a result halfway between Lip Hydration and traditional augmentation.
The results are natural. These products are also appreciated for their versatility, allowing for more precise adjustment of lip volume and shape.

Combined treatments : lips and contour

In 2024, more and more patients choose to combine lip augmentation with complementary treatments for the mouth contour, the lip contouring technique.
Perioral wrinkles, also known as lip wrinkles or smoker’s lines, can be softened with peelings or hyaluronic acid injections.
The nasolabial folds and marionette lines are treated with hyaluronic acid injections.
This combination allows for a global and harmonious result, giving a younger and fresher appearance.

Popular lip types according to the latest trends

Trends in lip types have also evolved. In 2024, the focus is on personalization and subtlety, with several styles becoming popular depending on patients’ expectations and aesthetic preferences.

Lips « Baby Lips »

The Baby Lips is one of the most requested styles this year. Inspired by the appearance of baby lips, this lip type is characterized by moderate volume, a slightly plump effect and a smooth texture. The goal is to achieve naturally full lips while avoiding excess.
This style is suitable for patients who want a young and fresh look and enhancements that are not too noticeable. Injections are generally concentrated in the central part of the lips, creating a slight fullness that recalls the softness of children’s lips.

Heart-shaped lips

The heart shape is another major trend in 2024, especially for patients who want to accentuate the Cupid’s bow. This style highlights the central part of the upper lip, with a pronounced definition that creates a heart-shaped lip effect.
Heart-shaped lips are often achieved using the Russian Lips technique, but the technique will be adapted according to the patient’s morphology and expectations. This style gives a feminine and elegant result, while keeping a moderate volume to avoid an overly plumped effect.

Slightly asymmetric lips

Whereas perfect symmetry was once sought after, more and more patients now choose to keep a slight natural asymmetry. This trend reflects a growing desire for authenticity and individuality, where small imperfections are seen as elements that add character.
Doctors play with this subtle asymmetry to offer results that look even more natural. Rather than correcting every irregularity, they enhance the shape and volume while respecting each patient’s unique characteristics.

Matte, well-defined lips

The matte effect is making a strong comeback, with patients looking for well-defined lips without the shiny appearance often associated with exaggerated volume. Matte lips are achieved through targeted hyaluronic acid injections that focus on the contour to obtain clean lines and well-shaped lips.
This type of lip is particularly appreciated by more mature patients or those who want a sophisticated effect. The emphasis is on definition rather than volume, with a result that enhances the lips while remaining natural.

Lip augmentation trends : conclusion

In 2024, trends in lip augmentation focus on naturalness, subtlety and personalization. Innovative techniques such as micro-dosing, Lip Hydration or Russian Lips make it possible to offer tailor-made results adapted to the expectations of today’s patients. Popular lip types — whether Baby Lips, heart-shaped lips or slightly asymmetric lips — reflect a desire to preserve authenticity while improving appearance.
For a doctor, it is essential to stay up to date with these trends in order to offer modern solutions that meet patients’ needs while favoring harmonious and natural results.

Photo of doctor Valeria Romano in Geneva

Article written by Dr Romano Valeria

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