ASIA : THE BOOM OF NON-SURGICAL AESTHETIC MEDICINE

Contents

The evolution of female beauty standards in Asia

Asia has a rich history of aesthetic aspirations influenced by culture, religion, and dynasties. These female beauty standards have evolved over the centuries in response to social, economic, and cultural changes.
Beauty ideals, whether in China or Europe, reveal a great deal about cultural values and societal ideals. It is therefore essential to adapt treatments to the cultural specificities of each patient.

Asian eye

Asian nose

WESTERNIZATION OF THE ASIAN FACE

Heart-shaped face

Asian eyebrow

Korean goddess skin

Traditional beauty and the influence of dynasties

• Ancient China : in historical China, female beauty was defined by softness and elegance. During dynastic periods, the ideal woman had pale skin, symbolizing purity and high social status, along with delicate features. Slenderness and grace were also valued, as well as small hands and feet. Women from the upper class even practiced the "foot binding" technique to symbolize their status and conformity to societal norms of the time.
• Korea and Japan : in cultures like Korea and Japan, modesty and reserve were long-standing core values, reflected in beauty standards. Women were often admired for their clear skin, long sleek hair, and delicate, almost childlike features, symbolizing youth and innocence.

Modern times and Western influence

• Standardization of features : with Westernization, particularly after wars and the expansion of trade, Asian beauty standards were influenced by Western ideals. Pale skin remained a key standard, but new criteria emerged, such as larger eyes (with or without surgery to create a double eyelid) and a more pronounced nose.
• Celebrities and media : in recent years, Asian beauty standards have also been shaped by celebrities and K-pop idols. Slimness, youthfulness, and androgynous features have gained popularity, symbolizing modernity and youth.

Beauty standards in modern China

Contemporary Chinese beauty ideals are a blend of traditional heritage and global influences, with a strong emphasis on :
• Pale, flawless skin : fair skin remains highly valued as it is associated with purity and higher social status.
• Petite frame, slimness, and delicacy : a very slim figure is an unquestionable standard, often seen as a sign of discipline and elegance.
• Large eyes and delicate features : many women in China opt for aesthetic procedures to enlarge their eyes, create a double eyelid, and refine their facial features.
• The V-line : The "V-Line", referring to a sharp chin and a V-shaped face, is a highly sought-after beauty ideal in China, with many aesthetic procedures designed to achieve this shape.

Beauty standards in Europe (Switzerland and other European countries)

In Europe, and particularly in Switzerland, female beauty standards differ in several ways from Asian ideals, although some similarities exist due to globalization.
• Natural beauty and authenticity : in Switzerland, beauty standards emphasize harmony and balance. Swiss and European women often seek a natural-looking beauty.
• Healthy, slightly tanned skin : unlike the pale skin ideal that dominates Asian beauty preferences, in Europe, a lightly tanned complexion is often considered a sign of vitality and health.
• Athletic body and natural curves : in Europe, female beauty is associated with a naturally curved, athletic physique. The Western ideal moves away from extreme slimness, placing more importance on health and well-being.
• Emphasizing unique facial features : unlike Asia's preference for delicate and youthful traits, Europeans favor distinctive, individual features that highlight a person’s uniqueness and character.

Quels sont les risques des traitements esthétiques sur les peaux asiatiques ?

Les peaux asiatiques sont plus sensibles au risque d’hyperpigmentation post-inflammatoire, de cicatrices hypertrophiques et de réactions inflammatoires. Il est donc essentiel d’utiliser des techniques douces et adaptées, avec des produits spécifiques, et d’éviter les traitements trop agressifs. Un diagnostic personnalisé permet de minimiser les risques et d’adapter les soins.

Oui, des techniques spécifiques comme les injections d’acide hyaluronique et de toxine botulique sont utilisées pour corriger les asymétries sans alourdir les traits. Ces méthodes permettent d’harmoniser les volumes, de redessiner l’ovale et de corriger les différences subtiles, tout en respectant la morphologie naturelle du visage asiatique.

Pour traiter les rougeurs et les sensibilités, des soins doux et apaisants sont recommandés, comme les traitements LED, les peelings légers et les soins hydratants riches en actifs apaisants. Des lasers doux, comme le laser vasculaire Nd:YAG, peuvent également cibler les rougeurs sans irriter la peau.

Oui, il est possible de redéfinir l’ovale du visage sans alourdir les traits par injections d’acide hyaluronique et des techniques comme le lifting par injections et laser. L’objectif est de raffermir et de redessiner les contours en préservant la légèreté des traits pour un résultat naturel et harmonieux.

Oui, la cryolipolyse est efficace sur les patients asiatiques pour cibler les excès de graisse localisés au niveau du visage (double menton)et du corps. Cette technique non invasive détruit les cellules graisseuses par le froid, offrant un affinement progressif et naturel. Un protocole personnalisé est essentiel pour optimiser les résultats en fonction de la morphologie.

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