ASIA : THE BOOM OF NON-SURGICAL AESTHETIC MEDICINE

Contents

The evolution of female beauty standards in Asia

Asia has a rich history of aesthetic aspirations influenced by culture, religion, and dynasties. These female beauty criteria have evolved over the centuries, in response to social, economic, and cultural changes.
Beauty standards reveal a great deal about cultural values and social ideals. It is therefore important to adapt treatments to the cultural specificities of each patient.

Asian eye

Asian nose

Westernization of the Asian face

Heart-shaped face

Asian eyebrow

Korean goddess skin

Traditional beauty and the influence of dynasties

• Ancient China : female beauty in China was once defined by softness and elegance. During the dynastic period, ideal women often had pale skin, a symbol of purity and social elite, and delicate features. Slimness and grace were also prized, as well as small hands and feet. Women of the upper class even went so far as to practice the technique of “foot binding” to symbolize their status and submission to the social norms of the time.
• Korea and Japan : in cultures such as those of Korea and Japan, modesty and reserve long remained central values, which was reflected in beauty standards. Women were often appreciated for their fair skin, smooth and long hair, and fine, even childlike features, symbolizing youth and innocence.

Modern times and Western influence

• Standardization of features : with Westernization, particularly after wars and the opening of trade exchanges, Asian culture was influenced by Western beauty standards. Pale skin remained an ideal, but new criteria such as large eyes (with or without surgery to create a palpebral fold) and a more pronounced nose emerged.
• Celebrities and the media : in recent years, beauty standards in Asia have also been influenced by celebrities and K-idols. Slimness, youthfulness, and sometimes “androgynous” features are popular, symbolizing youth and modernity.

Beauty standards in modern China

Beauty criteria in modern China are a blend of traditional heritage and globalized influences. They often emphasize :
• Pale and flawless skin : fair skin remains highly valued as it is associated with purity and a higher social status.
• Small stature and slimness : slimness has become an essential standard, to the point that maintaining a very slender figure is perceived as a sign of discipline and elegance.
• Large eyes and delicate features : many women in China resort to aesthetic procedures to enlarge their eyes, create a palpebral fold, and soften facial features.
• V-Line : the “V-Line”, meaning a pointed chin and a V-shaped face, is a beauty ideal in China, and many aesthetic procedures aim to create this shape.

Beauty standards in Switzerland and Europe

In Switzerland and Europe, female beauty standards differ in several respects from Asian ideals.
• Naturalness and authenticity : in Switzerland, beauty standards aim for a harmonious appearance. Swiss and European women often seek to achieve natural beauty.
• Healthy and lightly tanned skin : unlike the pale skin ideals popular in Asia, lightly tanned skin is often appreciated in Europe, as it is a symbol of vitality and health.
• Athletic body and natural curves : in Europe, female beauty is associated with a silhouette with natural and athletic shapes. The feminine beauty ideal often moves away from extreme thinness.
• Enhancement of unique features : unlike the Asian ideal of fine and youthful features, Europeans favor distinctive traits, traits that characterize each person by making them different and unique.

What are the risks of aesthetic treatments on Asian skin ?

Asian skin types are more sensitive to the risk of post-inflammatory hyperpigmentation, hypertrophic scarring, and inflammatory reactions. It is therefore essential to use gentle and adapted techniques, with specific products, and to avoid overly aggressive treatments. A personalized diagnosis helps to minimize risks and adapt care.

Yes, specific techniques such as hyaluronic acid injections are used to correct asymmetries without weighing down the features. These methods make it possible to harmonize volumes, redefine the oval of the face, and correct subtle differences, while respecting the natural morphology of the Asian face.

To treat redness and sensitivity, gentle and soothing treatments are recommended, such as LED therapy, light peels, and hydrating skincare rich in calming ingredients. Gentle lasers, like the Nd:YAG vascular laser, can also target redness without irritating the skin.

Yes, it is possible to redefine the oval of the face without weighing down the features through hyaluronic acid injections and techniques such as injection lifting and laser treatments. The objective is to firm and redraw the contours while preserving the lightness of the features for a natural and harmonious result.

Oui, la cryolipolyse est efficace sur les patients asiatiques pour cibler les excès de graisse localisés au niveau du visage (double chin) et du corps. Cette technique non invasive détruit les cellules graisseuses par le froid, pour un affinement progressif et naturel. Un protocole personnalisé est essentiel pour optimiser les résultats en fonction de la morphologie.