The westernization of the Asian face involves making subtle modifications to bring certain facial features closer to Western beauty standards. The most common requests include jawline slimming, cheekbone enhancement, nose reshaping, and eye enlargement. Regarding skin concerns, skin lightening remains one of the primary aesthetic priorities for Asian women. These changes can be achieved without surgery, using aesthetic medicine techniques that ensure natural results while respecting the patient’s unique anatomy.
The westernization of the Asian face is a growing trend in the field of aesthetic medicine. This concept refers to a series of procedures aimed at modifying specific facial features to align with Western beauty standards, while preserving the natural harmony of the patient’s features. Some studies indicate that one in five Asian women undergoes aesthetic procedures for facial westernization. This field is rapidly expanding, reflecting an increasing demand for personalized beauty enhancements and a more cosmopolitan
aesthetic.
Thanks to aesthetic medicine techniques, it is now possible to modify certain facial features non-invasively, achieving elegant and natural results.
Jawline slimming, cheekbone augmentation, nose reshaping, and eye enhancement are among the customized solutions available to create a harmonious and balanced face.
The desire to modify certain features can be influenced by various factors, including global beauty trends, media-driven beauty standards, and the pursuit of a more sophisticated or cosmopolitan appearance. It is essential to note that westernization does not imply a complete transformation but rather subtle refinements that cater to each individual’s personal preferences. This process is primarily intended to enhance self-confidence while preserving natural beauty.
• Horizontal thirds : in both Asian and Caucasian women, the upper third of the face is larger than the lower third.
In Asian faces, the middle third is larger than the upper third, whereas in Caucasian faces, the opposite is true.
In Caucasian women, the lower third is larger than the middle third, while in Asian women, these two thirds are of equal proportions.
• Vertical fifths : the neoclassical facial proportions divide the face into five equal parts. According to these standards, the intercanthal distance, eye width, and nasal base width should be equal.
This proportion is commonly found in European women.
In Asian women, the average intercanthal distance is 1.24 times greater than the eye width.
In Asian faces, the nasal base is broader than in European faces, with the nasal base width being 1.11 times greater than the intercanthal distance.
• Nose : there is no significant difference between Caucasian and Asian women in terms of facial angles : naso-mental angle, mento-cervical angle, and naso-facial angle.
However, the naso-frontal angle is more open in Asian faces, and the nasal dorsum is less projected compared to Caucasian profiles.
• Mouth : in Caucasian women, the corners of the mouth align with the center of the iris.
The majority of Asian women have a mouth width similar to that of Caucasian women.
However, one-third of Asian women have a narrower mouth.
• Eyebrows : in Caucasian women, the highest point of the eyebrow arch is located along an imaginary line that begins at the ala of the nose and passes through the center of the upper eyelid.
In Asian women, the highest point of the eyebrow is aligned with the outer edge of the iris.
In both Caucasian and Asian women, the tail of the eyebrow aligns with an imaginary line extending from the ala of the nose through the outer canthus of the eye (the outer corner of the eye).
• Eyelids : approximately one-third of Asian individuals lack a supratarsal eyelid fold.
When present, the fold may be either parallel to the free margin of the eyelid or converge toward the medial portion.
The supratarsal fold in Asian eyelids is located approximately 6 mm from the lash line, whereas this distance is greater in Caucasian women.
The westernization of the Asian face must be approached with care and respect. Every face possesses a unique beauty that should be enhanced naturally. The initial consultation is essential to identify each patient’s desires and expectations, allowing the selection of the most appropriate techniques to achieve a harmonious result. The goal is to enhance natural features while making subtle refinements that align with desired beauty standards, without altering the patient’s identity.
One of the most frequent requests is jawline slimming to soften the angular appearance often present in Asian faces. Botulinum toxin injections into the masseter muscles help reduce jaw width by decreasing muscle volume. This technique is non-invasive, quick, and delivers natural results, making it ideal for refining the face and achieving a heart-shaped contour.
Full, slightly rounded cheekbones are often associated with Western beauty standards, adding a touch of youthfulness and femininity to the face. hyaluronic acid subtly add volume, creating a lifting effect that draws attention to the upper face. This technique sculpts the face, ensuring that the cheekbones enhance facial harmony in a natural and sophisticated way.
Non-surgical nose reshaping is a highly sought-after technique to refine or enhance nasal projection naturally. This method helps create a straighter, more defined nasal bridge while correcting minor irregularities. medical rhinoplasty temporarily but effectively modifies the shape of the nose, achieving a more harmonious profile without the need for surgery.
A more open and expressive gaze is highly sought after by Asian patients. Botox injections, administered to treat crow's feet wrinkles and frown lines, help lift the eyebrows and open the eyes, creating a brighter, more refreshed appearance.
Sculptra is a biostimulatory treatment that stimulates collagen production, restoring firmness and volume to the skin. Injections are strategically placed to redefine facial contours, resulting in a more sculpted and balanced appearance. This treatment provides gradual, long-lasting results while maintaining the natural harmony of the patient’s features.
Eyebrow projection enhancement through hyaluronic acid injections is a commonly used technique in the westernization of the Asian face.
Asian facial anatomy is often characterized by a flatter, less prominent brow ridge compared to that of European features.
Hyaluronic acid injections allow for precise modifications in brow projection, accentuating depth and definition in the eye area, which is a distinct characteristic of Western aesthetics.
This technique is non-invasive and fully reversible, as hyaluronic acid gradually dissolves over time.
Furthermore, it allows for precise sculpting of the brow ridge, ensuring a natural, harmonious, and customized result.
| Type of consultation | Generally practiced rates |
|---|---|
|
Hyaluronic acid for
|
600 CHF per syringe |
|
Medical rhinoplasty
|
750 CHF per syringe of hyaluronic acid |
|
Botox
|
WOMAN one zone : 300 CHF two zones : 450 CHF three zones : 600 CHF MEN one zone : 350 CHF two zones : 500 CHF three zones : 650 CHF |
|
Botox masseter
|
500 CHF for the 1st vial 350 CHF for each additional vial One to three bottles are required |
|
Sculptra
|
900 CHF per vial
|
L’occidentalisation du visage asiatique en médecine esthétique consiste à modifier subtilement certains traits pour se rapprocher des critères esthétiques occidentaux. Cela peut inclure l’affinement de l’ovale du visage, l’augmentation des pommettes, la projection du nez ou l’élargissement des yeux, tout en respectant l’harmonie globale du visage.
Les critères les plus recherchés incluent un visage en forme de V, un nez plus projeté et défini, des pommettes hautes, des yeux plus grands avec des paupières supérieures bien visibles et une mâchoire plus affinée. L’objectif est souvent de conserver l’élégance des traits asiatiques tout en apportant plus de définition et d’équilibre.
Les traitements non permanents, comme les injections d’acide hyaluronique ou de toxine botulique, sont réversibles. L’effet s’estompe naturellement en quelques mois. En revanche, les procédures plus invasives, comme les implants, sont permanentes. Il est donc important de discuter des objectifs et des attentes avec un médecin avant toute intervention.
Oui, l’approche moderne en médecine esthétique privilégie des résultats naturels et subtils. L’objectif est de sublimer les traits existants tout en conservant l’identité culturelle du patient. Une évaluation personnalisée permet de respecter la morphologie et d’obtenir un résultat en harmonie avec les caractéristiques asiatiques.
Les traitements les plus courants incluent :
• Injections de toxine botulique pour affiner la mâchoire et adoucir les traits du visage.
• Injections d’acide hyaluronique pour redessiner le nez, rehausser les pommettes ou affiner le menton.
• Cryolipolyse pour réduire les excès de graisse localisés, notamment sous le menton.
• Radiofréquence pour raffermir l’ovale du visage.
The services described on this website apply to Swiss territory; there are differences between countries.
Contact
Dr Valeria Romano
Pl. du Molard 5, 1204 Geneva, Switzerland
Monday to Friday, 9.30am to 6pm
Dr Valeria Romano - All rights reserved.
