Westernising the Asian face involves making subtle changes to bring certain facial features closer to Western beauty standards. The most common requests are for the jawline to be narrowed, the cheekbones accentuated, the shape of the nose altered and the eyes enlarged. As far as the skin is concerned, lightening the complexion is one of the main concerns of Asian women. These procedures can be carried out non-surgically, using aesthetic medicine techniques, guaranteeing natural results that respect each patient's unique anatomy.
The westernisation of the Asian face is a growing trend in the field of aesthetic medicine. This concept refers to a series of procedures designed to modify specific facial features to match Western beauty standards, while respecting the natural harmony of the patient's features.
Research shows that one in 5 Asian women uses 'aesthetic' techniques to westernise the face.
The westernisation of the Asian face is a fast-growing field,
responding to a growing desire for personalised, cosmopolitan beauty.
Thanks to aesthetic medicine techniques, it is now possible to modify certain facial features non-invasively, with elegant, natural results. Slimming the jawline, enhancing the cheekbones, reshaping the nose and opening up the eyes: medical techniques offer personalised solutions for a harmonious, balanced face.
The desire to change certain features can be influenced by many factors, such as global beauty trends, media standards and the search for a more sophisticated or cosmopolitan appearance. It is important to note that westernisation does not mean total transformation, but rather subtle adjustments to suit each individual's personal preferences. Above all, this process aims to give patients confidence by respecting their natural beauty.
- Horizontal thirds: in both Asian and Caucasian women, the upper third of the face is larger than the lower third.
In Asian women, the middle third of the face is larger than the upper third, unlike Caucasian women.
In Caucasian women, the lower third is larger than the middle third; in Asian women, the two thirds are equal.
- Vertical fifths: the neoclassical canons of the face divide it into five equal parts. These canons stipulate that the intercanthal distance, the width of the eye and the width of the base of the nose should be equal. This proportion exists in European women. In Asian women, the average intercanthal distance is 1.24 times greater than the width of the eye.
In Asian women, the base of the nose is wider than in European women; the width of the base of the nose is 1.11 times greater than the intercanthal distance.
- Nose: there is no difference between Caucasian and Asian women in terms of facial angles: nasomental angle, mentocervical angle, nasofacial angle. The naso-frontal angle is more open in Asians and the nasal dorsum is less prominent.
- Mouth: in Caucasian women, the tips of the labial commissures pass through the centre of the iris. The majority of Asian women have a wide mouth like Caucasians, while a third have a narrower mouth.
- Eyebrows: in Caucasians, the arch of the eyebrow (the highest point of the eyebrow) is located on an imaginary line that starts from the wing of the nose and passes through the centre of the upper eyelid; in Asians, the highest point is at the level of the outer edge of the iris. In Caucasians, as in Asians, the tail of the eyebrow lies on an imaginary line that starts from the wing of the nose and passes through the outer canthus of the eye (outer corner of the eye).
- Eyelids: around a third of Asians do not have a supratarsal palpebral crease. When it is present, this fold can be either parallel to the free edge of the eyelid or convergent towards the median part. The supratarsal crease in Asians is approximately 6 mm from the ciliary margin; this distance is greater in Caucasians.
The westernisation of the Asian face must be approached with care and respect. Every face has a unique beauty that deserves to be enhanced in a natural way. The initial consultation enables us to identify the wishes and expectations of each patient, and to determine the techniques best suited to achieving a harmonious result. The aim is to enhance natural features and make subtle changes that meet the desired standards of beauty, without altering the patient's identity.
One of the most frequent requests is for a slimmer jawline to soften the angular appearance often present in Asian faces. Injections of botulinic toxin in the masseter muscles are used to reduce the width of the jaw by reducing the volume of these muscles. This technique is non-invasive, fast and offers a natural result, ideal for refining the face and giving it a heart shape.
From cheekbones are often associated with Western beauty standards and add a touch of youth and femininity to the face. The injection ofhyaluronic acid subtly adds volume, creating a lifting effect and drawing the eye upwards. This technique sculpts the face, with the cheekbones harmonising the features in a natural, sophisticated way.
Nose reshaping without surgery is a popular technique for refining or projecting the nose in a natural way. This method creates a straighter, more pronounced nasal bridge, while correcting any irregularities. The medical rhinoplasty changes the shape of the nose temporarily but effectively, for a more harmonious profile without the need for surgery.
A more open and expressive look is often sought by Asians. Botox injections, carried out for the treatment of crow's feet wrinkles and the lion wrinkleThey open their eyes and raise their eyebrows.
Le Sculptra is a biostimulating treatment that stimulates collagen production in the skin, restoring volume and firmness. Sculptra is injected into strategic areas of the face, redefining contours and creating a slimmer, more balanced face. This treatment gives progressive and lasting results, while respecting the patient's natural morphology.
Eyebrow projection by injection of hyaluronic acid is a technique commonly used in the westernisation of the Asian face. The Asian face is often characterised by a flatter, less prominent European brow bone.
Injecting hyaluronic acid modifies the projection of the eyebrow and accentuates it, giving a deeper, more defined look to the eyes that is characteristic of Western features. This technique is appreciated for its non-invasive and reversible nature, as the hyaluronic acid resorbs naturally over time. What's more, it's very precise, as it's possible to subtly sculpt the arch of the eyebrow to achieve a natural, harmonious and personalised result.
| Type of consultation | General rates |
|---|---|
Hyaluronic acid |
CHF 600 per syringe |
Medical rhinoplasty |
CHF 750 per syringe of hyaluronic acid |
Botox |
WOMAN one zone: CHF 300 two zones: CHF 450 three zones: CHF 600 MEN one zone: CHF 350 two zones: CHF 500 three zones: CHF 650 |
Botox masseter |
CHF 500 for the 1st bottle CHF 350 for each additional bottle one to three vials are required |
Sculptra |
CHF 900 per bottle |
The services described on this site are applicable to Switzerland; there are differences between countries.
Contact details
Dr Valeria Romano
Pl. du Molard 5, 1204 Geneva, Switzerland
Monday to Friday, 9.30am to 6pm
Dr Valeria Romano - All rights reserved.
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